We're Gianluca & Lorenzo. We build websites for East London tradespeople.

We got fed up watching good tradespeople lose jobs to competitors with worse work but shinier websites. A plumber who's been in Hackney for twenty years, doing honest work — he shouldn't be losing boiler installs to someone who spent £3k on a glossy agency site. That's just wrong.

The problem isn't that tradespeople don't value websites. It's that they've been burned. They've paid upfront, waited six weeks, got something generic, and watched it deliver nothing. So they stopped trusting the whole thing.

The "free build" model is our answer to that. You see the finished site before any money changes hands. If it doesn't feel right, you walk away. No invoice, no hard feelings. That's the only way to do this fairly.

Most agencies pitch to businesses like yours with slide decks, discovery workshops, and three-month timelines. That's fine if you're a company with a marketing budget. It's useless if you're a plumber who needs the phone to ring next week.

They also build generic sites — the same template with your logo swapped in. Your site ends up looking like every other trades website in London, which means it does nothing to make you stand out in Google when someone in Newham searches "emergency plumber."

Logi Studios does one thing: websites that get tradespeople more calls. Not brand awareness. Not impressions. Calls.

Because we live here. Hackney, Tower Hamlets, Newham, Waltham Forest — we know these boroughs. We know the trade networks, the local directories, the search terms people actually type at 7am when a pipe's burst.

Local knowledge isn't a marketing line. It's the difference between a site that ranks for "plumber London" (impossible) and one that ranks for "boiler repair Hackney" (very possible, very valuable).